Sports

The Most Innovative Sports Company
in the Industry

AlphaPlay brings rigorous inquiry, technology, and innovation to help solve the toughest challenges across sports. Fields like machine learning and generative A.I. guide us.

Outprepare. Outperform.

Built for teams that compete at the highest level.

Ensure You Know More Than Your Opponent

AlphaPlay delivers the most simple, precise and personalized insights in the entire industry. Actionable and impactful by game condition, location, event, formation, and more.

Insights in Everyday Language

Our world-class generative A.I. delivers insights through conversation in a voice that coaches and players understand and can quickly implement.

Push Boundaries

Teams are expected to push boundaries and discover every edge. We do the same.

Extract Only What Matters

Complexity is the enemy of focus. AlphaPlay's technology flips the script. Hear only what matters.

What is
AlphaPlay?

"Any sufficiently advanced technology is indistinguishable from magic."

Why Professional
Teams Choose Us

Reimagining

Recent Coverage

Who's talking about us.

AI Unlocked

Sports Talk: The AI Revolution in Sports

2025 Connections Wargaming Conference, Where Innovation Meets Imagination

Oct 3-4, 2025

FAME

A.I. in Decision Making: Tough Problems Faced by Teams (and the Military)

2024 NYU / UFMG FAME Conference

Sep 3, 2024 • 25 min talk

Brian Hall - Live on BBC News

Artificial Intelligence Decoded

AlphaPlay's Head of A.I. explains the impact of artificial intelligence on BBC World News.

Dec 2024 • 4 min video

Geri Stengel in Forbes

Sports AI: A Game-Changing Partner For Coaches

With the rise of data analytics and artificial intelligence in sports, concerns have been raised about their potential to replace coaches' intuition and...

May 15, 2024 • 5 min read

Brian Hall - SSAC24 Workshop Talk